A conversion rate is the method which online retailers use to compare the total number of visitors to a website with the number that actually becomes paying customers, subscribers or users.
When it comes to cross-border ecommerce, conversion rates may be affected by various factors such as complex user experiences, unfamiliar payment methods, complicated checkout processes, unexpected taxes, lengthy delivery times and more.
You can take a variety of steps to boost conversion rates including facilitating user experiences and checkout processes, providing popular local payment methods, and streamlining payments performances.
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A MERCHANT’S GUIDE TO PAYMENT OPTIMIZATION
