A conversion rate is the method which online retailers use to compare the total number of visitors to a website with the number that actually becomes paying customers, subscribers or users. When it comes to cross-border ecommerce, conversion rates may be affected by various factors such as complex user experiences,...
CREDIT CARD CHARGEBACKS
A chargeback is a protective measure credit card issuers offer cardholders, which enables the cardholder to dispute a charge. Chargeback policies exist to protect the customer, but, when abused, can cause a wide range of problems for merchants, including the loss of money, resources, time and the customer. Chargebacks can...
ARTIFICIAL INTELLIGENCE
Artificial Intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. These processes include learning, reasoning and self-correction. AI is being adopted in various areas of e-commerce to improve processes, personalize customer experiences and upgrade customer service. Online systems collect huge amounts of data about...
New EU Regulation to Revolutionize Cross-border Payments
One of the greatest challenges global merchants face is high fees for cross-border payments. A new European Union resolution addressing this issue may change the situation dramatically. According to the EU plan, by the end of 2019, charges for cross border payments in Euros will have to correspond to fees...