A conversion rate is the method which online retailers use to compare the total number of visitors to a website with the number that actually becomes paying customers, subscribers or users. When it comes to cross-border ecommerce, conversion rates may be affected by various factors such as complex user experiences,...
CREDIT CARD CHARGEBACKS
A chargeback is a protective measure credit card issuers offer cardholders, which enables the cardholder to dispute a charge. Chargeback policies exist to protect the customer, but, when abused, can cause a wide range of problems for merchants, including the loss of money, resources, time and the customer. Chargebacks can...
ARTIFICIAL INTELLIGENCE
Artificial Intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. These processes include learning, reasoning and self-correction. AI is being adopted in various areas of e-commerce to improve processes, personalize customer experiences and upgrade customer service. Online systems collect huge amounts of data about...
New EU Regulation to Revolutionize Cross-border Payments
One of the greatest challenges global merchants face is high fees for cross-border payments. A new European Union resolution addressing this issue may change the situation dramatically. According to the EU plan, by the end of 2019, charges for cross border payments in Euros will have to correspond to fees...
It’s Almost Spring – E-commerce Opportunities
While the huge sales of the winter holiday season are long gone, spring promotions have considerable potential. Think of your customers as emerging from a long period of hibernation and piles of snow. Flowers are just starting to bloom, the weather is finally improving and people are actually leaving their...
ICE 2019 – Looking to the Future of Payments
ICE Totally Gaming is the leading international event in the global gaming sector with over 33,000 attendees and 8,500 operators representing 150 countries. Ofer Carmel, CEO of Bm2Pay, who attended the conference in London last week (February 5-7) with two other company representatives, spoke of new trends developing within the...
BLOCKCHAIN
Blockchain can be defined as a chain of data blocks. The “block” is made up of digital data containing a hash which is stored in the “chain” - a public database. When transactions are conducted, they form this chain which cannot be altered once it is formed. The main...