Frictionless checkout refers to a checkout process that is easy and undemanding. One of the ways to increase conversions is to ensure that the checkout process on your website is as smooth, transparent and fast as possible. You can facilitate checkout by ensuring that the form the purchaser must fill out is short. Only require data that is vital to the transaction and contact details.
Another way to ensure frictionless checkout is to offer familiar payment methods at each of your markets. By integrating with a smart payments platform, you can also provide a PCI-compliant, hosted checkout page, which boosts customer trust in your website’s security and encourages rapid transactions. Transparency regarding prices and local taxes throughout your website ensures that there are no discouraging surprises at the final transaction stage.
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