An online payment method refers to the way that a buyer pays for services or products on a website or mobile app. Typical online payment methods used today include credit and debit cards, online payment services such as PayPal, alternative payment methods, and various e-wallets.
Due to the fact that many e-commerce retailers operate cross-border websites at various global markets, special attention must be paid to the offered payment methods. A new customer in a foreign country will complete a purchase on your website only if they feel comfortable about the payment methods being offered on the transaction page. Before reaching out to foreign markets, study the online payment methods that are most popular in each region and offer them as payment options. By offering familiar payment methods, you are preventing shopping cart abandonment and generating customer loyalty.
READ MORE:
A MERCHANT’S GUIDE TO PAYMENT OPTIMIZATION
A MERCHANT’S GUIDE TO INTERNATIONAL PAYMENTS
OMNICHANNEL CHALLENGES FOR MERCHANTS
