Shopping cart abandonment refers to a website or mobile app visitors who add items to their online shopping cart, but exit without completing the purchase. In foreign markets, there may be various reasons for this phenomenon including unfamiliar payment methods, a long checkout form, and unexpected additional charges (such as local taxes). In order to prevent shopping cart abandonment, you must study each of your new markets carefully. Does the local population prefer credit cards, debit cards or alternative payment methods? If there are local taxes or fees, make sure to prominently display the fact so that there are no unpleasant “surprises” on the checkout page.
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