Yes, it’s still hot and sticky in many places, but it’s already time to start planning your marketing strategy for the 2019/2020 winter holiday season. How can you plan an e-commerce campaign that will make you stand out and attract both new and veteran shoppers to your brand? Review last...
The Inevitable Rise of Contactless Payments
Investopedia defines contactless payments as a secure method for consumers to purchase products or services via debit, credit or smartcards (also known as chip cards), by using RFID technology or near-field communication (NFC). When making a contactless payment, the user taps their card near a point-of-sale terminal. This type of...
Happy Holidays for Retailers and Customers
Holidays are the best times to arouse interest in your products, lure in purchasers, and make special offers. But why wait for major holidays to attract customers? Here are several upcoming holidays that intrepid retailers can use to attract new customers and reconnect with return buyers: August 26 - National...
Will Cryptocurrencies Replace Conventional Currencies?
Techopedia defines cryptocurrency as a type of digital currency that uses cryptography for security and anti-counterfeiting measures. Public and private keys are often used to transfer cryptocurrency between individuals. As opposed to fiat currency, cryptocurrency is not connected to governments or central banks. Using a ledger system, cryptocurrency transactions are...
Off-to-college Sales Tips for Online Retailers
While off-to-college shoppers may prefer to procrastinate and leave their purchases to the last minute, online retailers need to prepare strategy and sales campaigns months in advance. As back-to-school is the second largest shopping event of the year after the holidays, it pays to have your offerings in place in...
CONTACTLESS PAYMENTS
Investopedia defines contactless payments as a secure method for consumers to purchase products or services via debit, credit or smartcards (also known as chip cards), by using RFID technology or near-field communication (NFC). When making a contactless payment, the user taps their card near a point-of-sale terminal. This type of payment...
A Guide To Global Holidays And Gift-giving
Holidays seasons all over the world are prime times for gift giving and present the perfect opportunity to boost revenues and develop brand loyalty. Our new e-book provides a guide to holidays worldwide, the gift recipients, and the most popular types of presents given on each occasion. Read A Guide to...
Key Tips on How to Target Your Audiences
In a highly competitive e-commerce market, you need to accurately define your target audiences and understand where and how to engage them. Our new e-book provides a comprehensive guide to e-commerce by generations. How and where should you address each segment? What are your customers' shopping habits, which are their...
The Unique Appeal of Asian E-commerce Markets
The Asian e-commerce market is booming, and it is projected to grow to $1.6t by 2021. China’s online sales are expected to increase annually by 16.1% to $1.122t in 2021.South Korea’s e-commerce sales are predicted to rise by 11.9% annually to $50.7b in 2021. India is also an important market...
Your Global Guide to Payment Preferences
When scaling to global markets, payments have a huge impact on sales. Foreign customers prefer local payment methods and may abandon their shopping carts when they encounter unfamiliar online payment options. There are hundreds of localized payments methods all over the world and keeping track of them is no simple...