Omnichannel retail refers to the use of a variety of sales channels in a customer's shopping experience. This multi-channel may include physical stores, online stores, mobile apps, telephone sales and any other method of engaging with a buyer. Customers’ omnichannel experiences may vary: For example, sometimes the consumer will compare...
MOBILE PAYMENTS
With the widespread use of smartphones worldwide, payments are becoming an inseparable part of the mobile shopping experience. In some unbanked countries, like India and Africa, alternative mobile payments have replaced traditional banking services. Other countries, like China, have developed unique mobile apps such as WeChat, that enable social...
MOBILE APPS
Mobile apps are steadily gaining popularity and are being used for online banking, shopping, financial transactions, and many other purposes. Mobile apps should offer extensive payment options to make the user experience smooth and easy. It is recommended to design the apps responsively and offer offline features to maintain connectivity...
MACHINE LEARNING
Machine learning is an application of artificial intelligence (AI) that provides systems with the ability to automatically learn and improve from experience without being explicitly programmed. Machine learning is currently being applied for website and mobile app user authentication to prevent fraud and identity theft. By using behavioral biometrics, the...
LOGISTICS
Logistics plays a central role in the operation of cross-border websites. As the enterprise spreads to new markets, the online retailer must keep track of inventory and deliveries at multiple locations and across devices. The ability to ensure sufficient inventory and prompt deliveries is key to an enterprise’s success. New...
INTERNET OF THINGS (IoT)
The Internet of Things (IoT) is a system of interrelated computing devices, mechanical and digital machines and objects that are assigned unique identifiers as well as the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction. IoT now enables owners of a "smart home" to remotely...
HIGH-RISK INDUSTRIES
Some online industries are defined as high risk because they offer subscription-based products or services, future fulfillment, cyclical sales, payments conducted in many currencies and countries, or high traffic volumes. These sectors characteristically suffer from high chargeback ratios, inflated fraud rates, and money laundering, causing many banks, service providers and...
FUTURE-FULFILLMENT
Future-fulfillment refers to transactions that are paid for in advance of use. Often they are also high-ticket, meaning that they are costly. This phenomenon is widespread in the travel services and hospitality industries, where users sometimes book flights and hotel reservations months in advance. The future-fulfillment model is considered high...
FRICTIONLESS CHECKOUT
Frictionless checkout refers to a checkout process that is easy and undemanding. One of the ways to increase conversions is to ensure that the checkout process on your website is as smooth, transparent and fast as possible. You can facilitate checkout by ensuring that the form the purchaser must fill...
FRAUD PREVENTION (DETECTION)
Payment fraud takes place when fraudulent transactions are performed with a payment card. The attack may occur as a result of an account takeover, or through the use of a counterfeit card bearing the customer's account number. Hackers are become increasingly sophisticated, as are their attack methods. Effective fraud detection...