While off-to-college shoppers may prefer to procrastinate and leave their purchases to the last minute, online retailers need to prepare strategy and sales campaigns months in advance. As back-to-school is the second largest shopping event of the year after the holidays, it pays to have your offerings in place in...
A Guide To Global Holidays And Gift-giving
Holidays seasons all over the world are prime times for gift giving and present the perfect opportunity to boost revenues and develop brand loyalty. Our new e-book provides a guide to holidays worldwide, the gift recipients, and the most popular types of presents given on each occasion. Read A Guide to...
Key Tips on How to Target Your Audiences
In a highly competitive e-commerce market, you need to accurately define your target audiences and understand where and how to engage them. Our new e-book provides a comprehensive guide to e-commerce by generations. How and where should you address each segment? What are your customers' shopping habits, which are their...
It’s Almost Spring – E-commerce Opportunities
While the huge sales of the winter holiday season are long gone, spring promotions have considerable potential. Think of your customers as emerging from a long period of hibernation and piles of snow. Flowers are just starting to bloom, the weather is finally improving and people are actually leaving their...
What Should You Look for in an eCommerce Marketplace?
Most online enterprises seek to expand their activities across borders into new markets. The costs of opening and translating global websites, managing local operations and logistics, developing regional advertising, stocking inventory and organizing payment processing can be prohibitive. Some ecommerce businesses prefer to test the waters in new cross-border markets...