Shopping cart abandonment refers to a website or mobile app visitors who add items to
their online shopping cart, but exit without completing the purchase. In foreign
markets, there may be various reasons for this phenomenon including unfamiliar payment
methods, a long checkout form, and unexpected additional charges (such as local taxes).
In order to prevent shopping cart abandonment, you must study each of your new markets
carefully. Does the local population prefer credit cards, debit cards or alternative
payment methods? If there are local taxes or fees, make sure to prominently display the
fact so that there are no unpleasant “surprises” on the checkout page.
READ MORE:
A
MERCHANT’S GUIDE TO PAYMENT OPTIMIZATION
BEST
PRACTICES FOR THE TRAVEL INDUSTRY
